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Outlaw Receives "Top 25 under 25" Award
Rating: 11 user(s) have rated this article Average rating: 4.6
Posted by: OutlawD, on 3/28/2009, in category "Outlaw Press"
Views: this article has been read 18890 times
Location: United States
Abstract: Kendall Culbertson is the classic example of an entrepreneur seeing an opportunity and grabbing it. In the mid 1990’s cigar smoking had a renaissance across the country. Overnight, it seemed, it was cool to light a stogie.

From KC Small Business Magazine-

 

Kendall Culbertson is the classic example of an entrepreneur seeing an opportunity and grabbing it. In the mid 1990’s cigar smoking had a renaissance across the country. Overnight, it seemed, it was cool to light a stogie.

 

But Culbertson wasn’t happy with the add-on lounges and corporate attitude of many places he visited.

 

“I thought there was a rare, rare opportunity to have a business where customers love you, employees love you in an industry with a hole,” he said. “There wasn’t anywhere you could just go and hang out, be a guy and enjoy a cigar.”

 

While Outlaw Cigar was successful, it didn’t really take off until Culbertson took a long look at his marketing and revamped it four years ago.

 

“We weren’t creating demand outside of our customers,” he said. “We needed to sell the lifestyle, the camaraderie and the relaxation that comes with enjoying a good cigar. The trick is getting someone who doesn’t have an interest in cigars to try them.”

 

Another piece of the company’s success has been its creation of monthly mega events and in showing support for the military by sending countless boxes of cigars around the world. It also helped sponsor and organize two flag football games on the same day. One game took place at the store and the other in Baghdad. Monies raised from the event went to the Center for Citizen Leadership, a nonprofit that helps returning wounded soldiers transition to civilian life.

 

“I just believe that if you do good things, good things happen,” Culbertson said.


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